There was a time when headlines were made players saying they wanted to leave clubs.
Now it would seem, they are just as likely to earn column inches by saying the opposite as they are in declaring they want a move.
This is in no small part down to the constant rumour mill that frequently cite 'sources close to the player' as the source/
Yes, that's right, sources so close and trusted that they run to the redtops the first chance they get, suggesting that in reality, they're not that close at all.
It's become a kind of professional byword for the amateur 'my mates nan works with XXXX's girlfriends mum...' that proliferate on transfer rumour websites
This week it's the turn of Sylvan Ebanks-Blake to publicly pledge his loyalty to the old gold and black flag following alledged interest in his services from The Premiership.
"I`m a Wolves player and that`s what I`m gearing up to before we`re back in for the start of pre-season training on Monday," he told the E&S.
Which you'd be forgiven for thinking was the end of that.
But we all know it won't be, which is a back handed compliment to the team that Mick McCarthy has built, and also testament to the kind of player Wolves are signing these days.
Loyalty isn't a big word in club football these days, but one that Mick McCarthy would seem to inspire in the players he brings in.